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Armadillo rugs are crafted by hand for an enduring beauty and impeccable quality that promises to age gracefully over time.
Each intricate knot and weave is a gesture in patience, honoring the raw integrity of natural materials and a sustainable tradition of timeworn processes.
ARMADILLO
Jodie Fried and Sally Pottharst are the visionary thinkers and entrepreneurial spirit behind Armadillo. Together they share a lifetime passion for artistry, sustainability and social change.
All expressions of the Armadillo brand draw from their bold and instinctual approach to creativity. With Jodie working from Los Angeles and Sally from the Adelaide Hills in Australia, they continue to envisage and design every Armadillo collection together.
Inspired by originality and led by instinct, their work not only embodies the curation of art and culture, but also helps to sustain the legacy and livelihood of traditional artisans and support philanthropic endeavours through the Armadillo Foundation.
Jodie and Sally’s commitment to sustainability is infused throughout their business, with their driving mantra at its heart to ensure their rugs lie lightly on this earth.
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